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According to the DMA (Data & Marketing Association), most people prefer that companies contact them through email rather than other channels. The survey results make perfect sense, as well-designed email marketing campaigns are relevant and non-intrusive - emails wait in the inbox and subscribers decide when is the right time to open and read it. And if they no longer want to receive the content, they can unsubscribe with just a couple of clicks. Permission marketing means, according to Seth Godin, the Marketing guru, is privilege (not the right) to deliver relevant and personalized messages in advance to customers who really want to receive it. 6. Can reach mobile device users The percentage of email that is opened on mobile devices continues to grow. According to a Benchmarks report, openings through a desktop account for 45.69%, followed by mobile device openings with 34.31%. This means that you can reach your customers and influence their purchasing decisions wherever they ar